Education
Master's, Branding & Integrated Communications
The City College of New York, CUNY
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Bachelor's, Linguistics & English
Dartmouth College
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Experience
2024–Present
Insights & Analytics Lead
The Martin Agency
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2023-2024
VP, Head of Audience & Insights
Carat
2021–2023
Director / Senior Director, Audience & Insights
dentsu Media
2016–2019
Manager, Creative Insights
The New York Times
2012–2016
Integrated Marketing & Communications Manager
The Research Foundation of CUNY
2010–2012
Content & Community Leadership Roles
PulsePoint and 360i
Teaching
2021–Present
Adjunct Professor, Branding & Integrated Communications
The City College of New York
Awards
2021 McKinsey Management Accelerator Program
2020 AD Club of New York Women's Fellowship
2016 Griffin Farley Beautiful Minds
2015 LAGRANT Foundation Scholarship​
Skills
Copywriting
Survey Writing
Content Strategy
Social Media Listening
Communications Planning
Market Research & Analysis
Audience Segmentation & Personas
Mining Google Search Results for Gems
Publications
Take a peek at my LinkedIn page.